Why Exhibit at Cold Comfort 2027
Delivering: Winter. Resilience. Results.
The winter service supply chain, in one room
When the weather turns, highway authorities and contractors rely on the forecasts, salt, vehicles and systems you supply. Cold Comfort is where they come to compare them, hear how other authorities are using them, and talk to the people who make them. It's a specialist show with a focused audience, on a shared floor with Traffex and Parkex.
What Makes Cold Comfort Worth Your Stand?
57% of Cold Comfort's 2026 visitors came from the public sector: the councils, agencies and national bodies that buy and run winter service. 81% are involved in purchasing decisions.
A Specialist Audience
Winter service managers, network resilience leads and term maintenance contractors. They come to Cold Comfort specifically for winter service.
Stands and Sessions Side by Side
The theatre and the show floor are deliberately close together. In 2026, MetDesk, Safecote, Econ Engineering and OpenWeather all presented in the Resilience Theatre.
Reach Beyond Winter Service
Every Traffex and Parkex visitor can walk the Cold Comfort floor. In 2026, 45% of the Resilience Theatre audience came via Traffex or Parkex.
Between the Seasons
In mid-May, last winter is still fresh in people's minds and plans for the next one are taking shape.
Resilience Beyond Winter as Usual
2026 visitors told us they want Cold Comfort to cover road resilience more widely, not just cold weather. If your products help the network cope with severe weather in any season, there's a place for you on the floor.
Flooding and Drainage
Gully cleansing, drainage survey and surface water management. 32% of 2026 visitors were looking for drainage products.
Climate Adaptation
Risk assessment, asset resilience and the long-term case for climate-proofing roads.
Severe Weather Response
Incident support, public communication and the tools that keep authorities informed when conditions change quickly.
Extreme Heat
Surface treatments and infrastructure monitoring for the summer weather events that now damage roads too.
...we now manage flooding and storms all year round, rather than focus on cold weather open it to more of a resilience format and suppliers / speakers who deal with extreme weather events...
Resilience Manager, Wiltshire Council, 2026 visitor feedback
Who Should Exhibit?
From the depot to the forecast desk, if you supply winter service or road resilience, your buyers are at Cold Comfort.
Ready to Talk About a Stand?
Our team can help you find the right stand or sponsorship package for Cold Comfort 2027, 19 to 20 May at CBS Arena, Coventry. Early bird stand rates end on 31 January 2027.