Cold Comfort 2027
Your Winter Service Audience
Cold Comfort visitors are the people who plan, buy and deliver winter service and road resilience. Most work for the authorities and contractors who keep the network open when the weather turns, and most have a say in what gets bought.
Who Came to Cold Comfort in 2026
By organisation type, from 2026 registration data.
What They Come Looking For
At registration, visitors told us which products and services they wanted to find.
And in our post-show survey, 76% said they came to meet existing suppliers and 74% to see new products and innovations.
Audience Profile
The people responsible for winter service, from duty decisions to long-term resilience planning.
Local Authority Winter Service Teams
County, unitary and metropolitan councils with a winter service duty.
- Winter service and network response engineers
- Highway maintenance and operations managers
- Highways inspection and area teams
National and Devolved Road Authorities
The bodies running the strategic and trunk road networks across the UK.
- Severe weather and resilience managers
- Operations and service delivery leads
- National Highways, Transport Scotland and Welsh Government teams
Term Maintenance Contractors
The contractors delivering winter service on behalf of authorities.
- Winter and emergency service leads
- Operations and depot managers
- Fleet and gritting supervisors
Resilience, Asset and Drainage Managers
The people planning for flooding, storms and a changing climate.
- Asset managers
- Climate adaptation and severe weather leads
- Drainage and flood risk teams
Reach Beyond the Cold Comfort Badge
Cold Comfort shares one floor with Traffex and Parkex, and every badge opens all three shows. In 2026, 45% of the visitors in the Resilience Theatre were registered for Traffex or Parkex, so your stand is in front of highway engineers, asset managers and contractors from across local roads as well.
What Visitors Say
Engaging and thought-provoking presentations and conversations and great opportunities to meet with new and existing peers.
Network Response & Winter Service Engineer, Devon County Council
Recommend attending the event if you haven't been before. You can simply just attend the morning or afternoon and take in some panels/presentations or cover the two days if you can to see and hear more.
Head of Operations, Welsh Government
It was very informative and easy to understand.
Highway Improvement Programme Engineer, London Borough of Lambeth
Want to Be in Front of This Audience?
Talk to our team about the right stand or sponsorship package for Cold Comfort 2027, 19 to 20 May at CBS Arena, Coventry.